Benefits Of Matcha Green Tea

Matcha green tea has been in use of so many different people for more than 100 years. The very first reason of its continuous usage is that it has some that kind of health benefits for men that no other tea can compare that. There are different types of health benefits of this tea for which it is said the best matcha green tea powder. Green tea is famous all around the world for its different types of health benefits like weight loss, energy promoting effects, antioxidants and many more like them. Tradition way of making green tea is still same and it is made in the same way as it was used hundred years ago. The process of making this tea is that green tea is soaked in hot water and later on leaves are removed and tea is ready. Here are some health benefits and advantages of match green tea.

‘High in providing antioxidants:
Antioxidants are a very common word that I used and known by every other person. Antioxidants are something that fights against the effects that create negative impact on our health and skin at the same time. If we have this in our body, we will have sound health and clean skin. Antioxidants are achieved through raw vegetables, fruits and last but not the least green tea. The most amazing and the very first health benefit of this very tea is that it provides antioxidants 5 times more than any other food item. If you are able to get the best matcha powder, it will leave the best kind of effects.
‘Increases calm:
Chinese and Japanese people use this tea for relaxing and providing calm to their health. This tea is used by these people for keeping themselves alert. They have to be alert for the situations that they have to face. If you want to be active like these people, you are supposed to buy Spirulina powder UK. This tea such types of waves that create calm in the body.
‘Boots concentration and memory:
This tea produces such chemicals that enhance mood, improves concentration and boots memory as well. Maca powder UK is t he best kind of powder to give such type of benefits.
‘Increases endurance and energy level:
In past, when warriors had to fight different types of wars, this tea was very common among those people. They used to take this tea to increases endurance and energy level. They never liked to have the types of drinks that were not so good for their health and those as well that used to be obstacle among their progress as warriors.
‘To burn calories:
This tea helps to increase metabolism and helps body to burn calories. This tea helps to burn calories four times better than average tea. The ingredients of matcha green tea powder organic are very good for burning the calories.

Packaging And Branding Bring Success In Food Marketing

A brand is a set of associations that a person makes with a company, product, service, individual or an organization. Branding is much more than a logo. It’s a combination of elements that makes a promise to consumers and lets them know about a company, what does it offer and how does it want itself to be perceived. Thus Branding of food products today is important. Food branding helps a product to stand out from its competitors, and add value to offer and engage customers. It’s a way of highlighting food and beverage products a company offers, and is also desirable compared to its competitors. It creates an emotional resonance in the mind of consumers who choose food and beverage products using their emotional and pragmatic judgements. Thus people today pay more for a branded product than for an unbranded one.

Food marketing is another factor which if done appropriately, can lead to high sales of food and beverage products. It’s all about promotion of food and beverage products done in a way that leads its potential customers to hear what a company is offering. It provides the essential information a customer wants and builds a real relationship with them. The more your information is helpful and valuable the more it increases the chance that your consumers will buy products from you. It’s all about accruing and retaining customers for products and services by delivering them the value.

Food marketing is done first by analyzing the marketplace, behavior of competitors, and consumers. Then, designing of products, promotion, pricing and distribution strategies so that it gets accepted by potential customers. To succeed in cut throat competition, experts are offering food marketing services to food manufacturers. They help their clients to find the right retailers for their products and ensure prominent positioning of their products in stores. They also provide tips on labeling on nutritional analysis and claims.

Branding and marketing of food products helps in good sales of products. But along with branding and marketing, packaging of food products today is also important. As it ensures safe and secure sales of food products in far places.

Food and beverage packaging design is a medium for preserving food quality, minimizing food wastage and reducing preservatives in foods. It serves the important function in providing protection from fungus, chemical and physical damage, while providing essential information to consumers and marketers. It also keeps the packed food’s form, shape and texture safe and prevents loss flavor of products. Thus, a packaging design increases the shelf life of food products. Contact our packaging design experts to create campaign at affordable prices of the market.

Abdominal Weight Loss

Whenever anyone says or gestures that they want to lose weight, most of the time, they point to their guts saying “I wanna lose all this!” Obviously, abdominal weight loss is a goal for many people.

However, what most people might not be aware of is that-of all exercises-Yoga actually can help immensely for weight loss in the abdominal region. There are specific poses, that target excess weight in the abdomen and coupled with a customized diet, those seeking abdominal weight loss would find success in using these yoga exercises.

Let’s go over them, shall we?

Abdominal Weight Loss: Yoga Poses to Use.

1. The Sun Salutations: These are a combination of poses that serve as a warm up-routine for a Yoga session or class. They are very similar to the popular calisthenics exercise known as burpees. However, they differ in that they have a spiritual significance included as a result of executing them. Due to the forward and backward bending motions involved, after performing a few to several rounds on a daily basis, you are bound to notice a marked loss of weight in you abdominal area and the added bonus of muscular tone.

2. The Bow Pose: This simple pose involves laying flat on your belly and grabbing your ankles with both arms while simultaneously lifting your head up high. When performed correctly, you should be resting on your abdomen. Needless to say, it is a pose commonly recommended for weight loss and the prevention and correction of chronic constipation.

3. The Peacock Pose: This is slightly more challenging. The objective is to balance your abdomen on your conjoined elbows while simultaneously raising your legs and head of the floor. Naturally, merely attempting it speeds up abdominal weight loss and detoxification of the visceral organs and the preparatory stage could suffice as the actual execution of the pose till the mastery of it is achieved.

4. The Abdominal Lift: This is not a pose, per-se but is a specific exercise that involves you exhaling your breath and pulling the diaphragm in while holding the breath out. This is a specific abdominal exercise for weight loss, spiritual rejuvenation and detoxification.

Now friends, there are other poses such as the shoulder-stand, the forward-bending pose, the spinal twist and the wheel pose that also target increase in muscular tone and weight loss in the abdominal regions, however from practice the 4 above will perhaps be the most effective.

Do note though that if you are female and pregnant or in your menstrual period, some of these poses might not be the best to execute.

Moreover, since these poses-besides helping with abdominal weight loss-aid tremendously with detoxifying, it is advised that one eats a proper and healthy diet to augment the actions of these poses.

Other fantastic exercises for abdominal weight loss include your intense Aerobics, the use of the ab-wheel, basic sit-ups, windmills etc.

So empower yourself with these tips and information to achieve your goal for weight loss. Lose that gut starting today.

Origin and Background

Yoga is an age-old science made up of different disciplines of mind and body. It has originated in India 2500 years ago and is still effective in bringing overall health and well being to any person who does it regularly. The word yoga is based upon a Sanskrit verb Yuja. It means to connect, to culminate or to concur. It’s the culmination of mind and body or the culmination of Jiva and Shiva (soul and the universal spirit). It’s also a culmination of Purush and Prakriti (Yin and Yang).

The term Yoga has a very broad scope. There are several schools or systems of Yoga. Dnyanayoga (Yoga through knowledge), Bhaktiyoga (Yoga through devotion), Karmayoga (Yoga through action), Rajayoga (Royal or supreme Yoga) and Hathayoga (Yoga by balancing opposite principles of body). All of these schools of Yoga are not necessarily very different from each other. They are rather like threads of the same cloth, entangled into each other. For thousands of years, Yoga has been looked upon as an effective way of self-improvement and spiritual enlightenment. All these systems essentially have this same purpose; only the ways of achieving it are little different for each of them. In its most popular form, the term Yoga has come to associate with the last of these systems which is Hathayoga. For the purpose of this article too, the term Yoga is used with the same meaning. Although, when it comes to Philosophy of Yoga, which is at the end of this article, the term Yoga will have a broader scope.

Asana and Pranayama

Let’s take a detailed look at the main two components of Hathayoga i.e. Asana and Pranayama.

a) Asana:
Asana means acquiring a body posture and maintaining it as long as one’s body allows. Asana, when done rightly according to the rules discussed above, render enormous physical and psychological benefits. Asana are looked upon as the preliminary step to Pranayama. With the practice of Asana there is a balancing of opposite principles in the body and psyche. It also helps to get rid of inertia. Benefits of Asana are enhanced with longer maintenance of it. Asana should be stable, steady and pleasant. Here is the summary of general rules to be followed for doing Asana.

Summary of rules:

1. Normal breathing
2. Focused stretching
3. Stable and pleasant postures (sthiram sukham asanam)
4. Minimal efforts (Prayatnay shaithilyam)
5. No comparisons or competition with others
6. No jerks or rapid actions. Maintain a slow and steady tempo.

Each asana has its own benefits and a few common benefits such as stability, flexibility, better hormonal secretion, feeling refreshed and rejuvenated. It’s a misconception that an Asana (Yoga stretch) has to be difficult to do in order to be beneficial. Many of the easiest Asana render most of the common benefits of Yoga to their fullest. Besides, the beauty of Yoga is in the fact that at a not-so-perfect level most of the benefits are still available. That means even a beginner benefits from Yoga as much as an expert.

In their quest to find a solution to the miseries of human body and mind, the founders of Yoga found part of their answers in the nature. They watched the birds and animals stretching their bodies in particular fashion to get rid of the inertia and malaise. Based upon these observations, they created Yoga stretches and named them after the birds or animals or fish that inspired these stretches. For example, matsyasana (fish pose), makarasana (crocodile pose), shalabhasana (grasshopper pose), bhujangasana (cobra pose), marjarasana (cat pose), mayurasana (peacock pose), vrischikasana (scorpion pose), gomukhasana (cow’s mouth pose), parvatasana (mountain pose), vrikshasana (tree pose) etc.

Many of the Asana can be broadly categorized based upon the type of pressure on the abdomen. Most of the forward bending Asana are positive pressure Asana as they put positive pressure on the stomach by crunching it e.g. Pashchimatanasana, Yogamudra (Yoga symbol pose), Hastapadasana (hand and feet pose), Pavanmuktasana (wind free pose) etc. The backward bending Asana are the negative pressure Asana as they take pressure away from the abdomen e.g. Dhanurasana (bow pose), Bhujangasana (cobra pose), Naukasana (boat pose) etc. Both types of Asana give excellent stretch to the back and abdomen and strengthen both these organs. Alternating between positive and negative pressure on the same area of the body intensifies and enhances blood circulation in that area. The muscle group in use gets more supply of oxygen and blood due to the pressure on that spot. E.g. in Yogamudra (symbol of Yoga), the lower abdomen gets positive pressure due to which Kundalini is awakened. Hastapadasana refreshes all nerves in the back of the legs and also in the back. As a result you feel fresh and rejuvenated. Vakrasana gives a good massage to the pancreas and liver and hence is recommended for diabetic patients